Meet Our First 100,000 Users!
By August 28, 2018
We’re delighted that Opu Labs has reached a first major milestone — exceeding 100,000 registered users. It’s not only reassurance that there’s significant need for a blockchain-backed skincare solution — it’s evidence that what we’re building is already making a difference.
The data has us very excited. Of 100K registered users, 38K completed skincare profiles! Looking at our user stats so far, some interesting details and trends are emerging.
Let’s take a closer look at some of the key findings:
Given our focus on blockchain thus far, we’re very pleased to see 37% of our audience is female — a percentage much higher than a typical ICO audience. Yet with 23.9K men sharing their skincare information, this provides a very strong user base for those interested in the emerging men’s skincare market.
In terms of the age distribution of our users, we see a wide range — from teenagers to a decent percentage over 60. However, the largest group is found among those aged 25–35: 39.5%.
One of our most exciting statistics is that we are seeing user registrations from 230 countries — essentially covering the entire globe! We’re definitely seeing a great deal of traction in Asia — Thailand, China, Japan, Korea, Indonesia and India — where two-thirds of the global mobile phone users reside. But the largest single country (as previously reported) is Vietnam which accounts for 17.9% of the total. Brazil, Russia, Ukraine, EU, Nigeria and the US make up the remainder of the top countries.
We ranked skin type according to the three main criteria: dryness, oiliness, and sensitivity; on a scale of 1 (low) to 10 (high). And in each case the vast majority ranked their skin types as between a 5 and 6. The average score for each was dryness at 5.60; oiliness, 5.70; and sensitive, 5.62.
One of the key data points we will be tracking is consumer budget and our average user spends $251 per month on skincare. Impressively, some 25% of our users typically spend over $300 per month. Overall, our profiled users spend $9.3M per month which means almost $112M per year.
By far the biggest skincare concern we see from our users is acne; a condition which affects nearly three quarters (70%) of them. Given the young audience we have this is not surprising — and we plan to focus quite a bit on acne. Other concerns identified — accounting for 30% of the users — included: blackheads, dryness, aging, redness, dullness, wrinkles, and uneven tone.
So…what does this data tell us? First, we have already gathered a significant group of users who spend a lot on skincare and cover the entire globe. And with this picture of our users and their concerns emerging, we can now begin to tailor our platform to their needs. This type of insight is the kind which brands, dermatologists, and product specialists can use in their efforts to make products and services more effective everyone.
Stay tuned for more exciting announcements.
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For more information about Opu Labs’ ICO, visit: http://ico.opu.ai/
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